Setting SMARTER Goals: Achieving Success in Business

July 8, 2023  •  Author: admin

The students at Cumorah Academy learn that setting goals is crucial for achieving success in any business endeavor. However, stating vague objectives is not enough. To maximize productivity and ensure progress, it is essential to adopt a SMARTER approach to goal setting. SMARTER stands for Specific, Measurable, Achievable, Relevant, Time-bound, Evaluate, and Readjust. By implementing these principles, businesses can establish clear objectives and create a roadmap toward achieving them.

1. Specific

To set effective goals, it is important to be specific about what you want to accomplish. Instead of setting a general goal like “increase sales,” specify the target by stating, “increase sales by 15% within the next quarter.” By defining the desired outcome clearly, you provide a clear direction for your team and avoid ambiguity.

2. Measurable

Measurable goals allow you to track progress and determine whether you are on the right path. Establish Key Performance Indicators (KPIs) that enable you to quantify your progress. For example, track the number of new customers acquired or the revenue generated from a specific marketing campaign. Measuring your progress helps you stay motivated and make informed decisions.

3. Achievable

While it is important to aim high, setting unrealistic goals can be demoralizing and counterproductive. Ensure that your goals are attainable based on your available resources, capabilities, and timeframe. Consider factors such as budget, manpower, and market conditions when setting goals. Set challenging targets, but ones that are within reach with focused effort.

4. Relevant

Goals should align with your overall business strategy and be relevant to your organization’s mission and vision. Evaluate whether your goals contribute to the growth and success of your business. Setting relevant goals ensures that your efforts are directed towards meaningful outcomes and that everyone is working towards a common purpose.

5. Time-bound

Set specific deadlines for achieving your goals. A timeline adds a sense of urgency and helps prioritize tasks. Instead of saying “Launch a new product,” set a deadline like “Launch the new product by the end of the second quarter.” Time-bound goals create a sense of accountability and prevent procrastination.

6. Evaluate

Regularly evaluate your progress towards your goals. Assess whether you are on track, identify potential roadblocks, and analyze what is working and what needs adjustment. Regular evaluation allows you to make necessary modifications to your strategies and tactics, ensuring that you stay focused on achieving your objectives.

7. Readjust

Business environments are dynamic, and circumstances can change. Be flexible and willing to readjust your goals when necessary. If you encounter unforeseen challenges or if market conditions change, reassess your goals and make necessary adjustments to stay aligned with your business’s objectives.


Adopting the SMARTER approach to goal setting is a powerful tool for driving success in business. By setting Specific, Measurable, Achievable, Relevant, Time-bound, Evaluated, and Readjusted goals, organizations can establish a clear direction, measure progress, and make informed decisions. On campus, the students learn that by embracing the SMARTER methodology, they can empower their team to achieve remarkable results.