Ethical Leadership: Daniel and Jackie McAferty

July 7, 2026  •  Author: Fernando Ferreira

Leadership is often associated with influence, decision-making, and responsibility. But at Cumorah Academy, students learn that true leadership begins with something even more important: character.

This week’s classes focused on ethical leadership, exploring how integrity, honesty, accountability, and respect form the foundation of lasting influence. Through personal experiences and practical insights shared by mentors Dan and Jackie McAferty, students discovered that leadership is not defined by titles or authority but by the trust they build and the values they choose to live every day.

One of the most valuable lessons at Cumorah Academy is understanding the qualities that distinguish a great leader. In today’s world, where many people have experienced leaders who lack integrity or put personal interests before others, learning what ethical leadership looks like has never been more relevant.

Meet Dan and Jackie McAferty

Dan and Jackie McAferty brought decades of professional experience to the classroom, showing students how ethical leadership applies far beyond textbooks and theories.

Dan graduated from Brigham Young University with a degree in Design Engineering Technology. His career has been centered on information technology and software development, where he has spent years solving complex problems, building high-performing teams, and leading projects across different organizations.

Jackie also graduated from Brigham Young University with a degree in Design before earning her MBA from Grand Canyon University. Throughout her career, she has focused on helping businesses grow, improving operations, leading projects, and creating systems that enable both individuals and organizations to succeed.

The couple first learned about Cumorah Academy through friends.

“We learned about Cumorah Academy through friends who spoke highly of its mission and the incredible young adults who participate in the program.”

Their willingness to share both professional experiences and personal lessons gave students a practical perspective on what it means to become leaders who make ethical decisions in every aspect of life.

What Is Ethical Leadership?

Throughout the classes, students explored the principles that define ethical leadership and why they matter in today’s workplaces, families, and communities.

Rather than making decisions based on personal gain or convenience, ethical leaders choose actions that align with strong values. They lead by example, remain accountable for their decisions, and create environments built on honesty, respect, and trust.

According to the Harvard Division of Continuing Education, ethical leadership means making decisions based on what is right for the common good rather than simply pursuing personal interests or maximizing profits. This approach strengthens organizations, builds trust, and creates healthier workplace cultures.

These principles reinforced one of Cumorah Academy’s core beliefs: leadership is less about having authority and more about serving others with integrity.

Three Key Lessons Students Learned About Ethical Leadership

Throughout the week, students identified several principles they can apply immediately in their personal and professional lives.

1. Ethical Leadership Begins with Integrity

Integrity is the foundation of every meaningful leadership relationship. Students learned that ethical leaders consistently make decisions that reflect their values, even when those decisions are difficult or unpopular.

When actions consistently match beliefs, leaders become people others can rely on.

2. Trust Is Built Through Daily Actions

Trust is not earned through impressive titles or accomplishments. Instead, it grows through honesty, accountability, and consistency over time.

By leading through example, ethical leaders inspire confidence in those around them and create environments where people feel respected, valued, and motivated to contribute.

3. Great Leaders Focus on Serving Others

Perhaps the most powerful lesson was that leadership is ultimately an act of service.

Ethical leaders seek to help others grow, empower their teams, and make decisions that benefit the entire group rather than themselves. This mindset creates lasting influence because it prioritizes people over personal recognition.

Learning from Real-Life Experience

One of the reasons students connected so deeply with Dan and Jackie’s classes was their authenticity.

Instead of presenting leadership as an abstract concept, they shared personal stories from their careers. It illustrated how ethical decisions shape relationships, organizations, and long-term success.

Laiza Moraes, a student from Brazil, reflected on the experience:

“I appreciated how sincere they were at Cumorah. Their life experiences made the lessons feel real and motivating.”

For many students, hearing how experienced professionals navigated difficult decisions made the principles of ethical leadership feel practical.

Leadership That Leaves a Lasting Legacy

Before concluding the week, Dan and Jackie shared two memorable reminders that captured the essence of ethical leadership.

“People may forget your achievements, but they’ll always remember how trustworthy and ethical you were.”

Their message reminded students that while accomplishments may open doors, character is what leaves a lasting impression.

They also emphasized that genuine leadership is measured differently from conventional success.

“Leadership isn’t measured by authority. It’s measured by the trust you earn every day.”

These simple yet profound ideas challenged students to think beyond career goals and consider the kind of people they want to become. Leadership is not something reserved for CEOs or managers. Every interaction presents an opportunity to lead through honesty, kindness, responsibility, and service.

At Cumorah Academy, students are encouraged to develop these habits daily so they can positively influence their families, communities, workplaces, and future organizations.

Build a Foundation of Ethical Leadership at Cumorah Academy

Leadership isn’t simply about learning new skills—it’s about becoming someone others can trust.

At Cumorah Academy, students are mentored by experienced professionals from around the world who share real-life experiences. They shared practical wisdom, and timeless principles that prepare young adults to lead with confidence, integrity, and purpose.

If you’re ready to strengthen your character, develop leadership skills that matter, and join a community committed to making a positive impact, Cumorah Academy is the place to begin your journey.

Apply today and discover how ethical leadership can transform not only your future but also the lives of everyone you lead.